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Blog Posts (4)
- Designing a Winning Relationship: A Graphic Designer's Guide to Building Strong Client Connections
Hey there fellow creative souls and clients! Today, we're going to talk about the wonderful, wacky, and sometimes wild world of graphic designer and client relationships. As a graphic designer myself, I've had the pleasure of working with all sorts of clients, from the super chill to the incredibly high-maintenance. And let me tell you, each one has taught me something new about the art of client communication and the importance of building strong relationships. Illustrator Vicki Turner Let's start with the basics. As a graphic designer, your job is to bring your client's vision to life. But as a client, your job is to communicate that vision clearly and effectively. Think of your graphic designer as your translator. You speak the language of your business, your brand, and your customers. But your designer speaks the language of visuals, color, typography, and layout. And the key to a successful project is finding a way to bridge those two languages and create a shared vision. So how do you do that? Communication, communication, communication. I can't stress this enough. As a client, it's your job to be clear about your goals, your preferences, and your budget. Don't assume your designer can read your mind or knows exactly what you want. And as a designer, it's your job to ask questions, clarify expectations, and offer suggestions. Don't assume your client knows all the technical jargon or understands the creative process. Illustrator Joey Guidone Another important aspect of the designer-client relationship is trust. As a client, you're investing time and money into your project. And as a designer, you're investing your creativity, expertise, and reputation. It's essential to establish trust and respect from the beginning. Trust that your designer has the skills and experience to deliver a high-quality product. Trust that your client knows their business and their customers better than anyone else. And respect each other's time, effort, and perspective. Now, let's talk about some common pitfalls that can derail the designer-client relationship. One of the biggest is unrealistic expectations. Clients may have a grand vision for their project but limited resources to achieve it. Or they may want a quick turnaround time but also want multiple revisions. And designers may promise the moon and stars without considering the practicality or feasibility of their ideas. It's important to be honest and transparent about what's possible and what's not. Illustrator Francesco Ciccolella Another pitfall is micromanaging. Clients may want to oversee every little detail of the design process, from the color scheme to the font size. And designers may feel frustrated by the lack of creative freedom or input. It's important to find a balance between giving feedback and giving space. Trust your designer to do their job and give them room to explore their ideas. And as a designer, be open to feedback and suggestions without compromising your artistic integrity. Illustrator Anna Kövecsesy So there you have it, folks! The graphic designer and client relationship can be a beautiful thing when both parties are on the same page. Communication, trust, and respect are the keys to success. And remember, at the end of the day, we're all in this together, trying to create something amazing that reflects your brand and connects with your customers.
- 5 Top Design Trends to Elevate Your Brand in 2023
It's essential for businesses to stay ahead of the game and keep up with the latest design trends to keep their brand fresh and engaging. As a leading graphic design agency, we have our fingers on the pulse of what's new and exciting in the world of design. In this blog post, we'll share with you the top five design trends that will elevate your brand in 2023. Bold Typography Typography has always been an essential part of design, but in 2023, we expect to see bold and daring typography taking center stage. Designers will use typography to make a statement, create drama, and convey personality. Whether it's through custom typefaces or oversized text, bold typography is sure to make a big impact. 3D Design In recent years, 3D design has been gaining popularity in the world of graphic design, and it's not going anywhere anytime soon. In 2023, we'll see 3D design used in even more creative and innovative ways. From product packaging to website design, 3D design adds depth and realism, making products and designs more tangible and engaging. Minimalism with a Twist Minimalism has been a popular design trend for many years now, but in 2023, we expect to see it with a twist. Designers will use minimalism to create clean and simple designs, but with unexpected pops of color or creative elements. This trend is all about finding a balance between simplicity and creativity, and it's perfect for brands that want to make a statement without being too flashy. Custom Illustrations In 2023, we'll see more brands using custom illustrations to tell their story and convey their brand personality. Custom illustrations allow brands to create a unique visual language that sets them apart from their competitors. Illustrations can be used across various mediums, from packaging and advertising to social media and website design. Gradients and Color Transitions Gradients and color transitions have been popular in design for some time now, but in 2023, we expect to see them used in new and exciting ways. Designers will use gradients to create depth and dimension, and color transitions to add movement and energy to their designs. This trend is perfect for brands that want to add a modern and dynamic edge to their design. In conclusion, these five design trends are sure to elevate your brand in 2023. Bold typography, 3D design, minimalism with a twist, custom illustrations, and gradients and color transitions are all innovative and creative ways to keep your brand fresh and engaging. At our graphic design agency, we're excited to see how these trends will be used to create stunning designs that captivate audiences and elevate brands to the next level.
- Pepsi Unveils New Logo and Visual Identity for 125th Anniversary
Pepsi has recently revealed its updated logo and visual identity ahead of its 125th anniversary this autumn. The new logo was designed by PepsiCo's in-house design and innovation team, with the goal of merging the brand's heritage with modern elements. According to Mauro Porcini, PepsiCo's chief design officer, the new logo aims to connect future generations with the brand's heritage by integrating distinctive historical markers of the Pepsi brand with contemporary elements. The new Pepsi globe and wordmark incorporates elements from the version used between 1987 and 1997, but with a different font, font color, and slimmer border. The updated design is meant to work in various settings and highlight Pepsi's recognizable branding. The company has also added electric blue and black to the classic Pepsi hues to bring contrast, vibrancy, and a contemporary edge. The new visual system includes a can silhouette and movement and animation, such as the Pepsi pulse, which is described as a "living and breathing design asset." The new logo and visual identity will debut in North America this autumn, followed by a global rollout in 2024.
Other Pages (15)
- Join our Creative Team and Revolutionize Graphic Design!
We're looking for talented people who are constantly pursuing the next big thing. Apply to join our stellar team. WE ARE GROWING Bachelor's degree in graphic design or a related field Proven experience as a Graphic Designer, with a strong portfolio of work showcasing a range of design styles and mediums Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign Familiarity with web design principles, including responsive design and user experience (UX) best practices Excellent communication skills, with the ability to collaborate effectively with clients, project managers, and other team members Strong time management skills, with the ability to prioritize tasks and meet deadlines ABOUT THE JOB We are a creative agency looking for a talented Graphic Designer to join our team. As a Graphic Designer, you will be responsible for creating visually appealing and engaging designs for a variety of digital and print projects, including website designs, marketing collateral, social media graphics, and more. GRAPHIC DESIGNER APPLY Develop creative concepts and designs for a range of projects, including websites, marketing materials, and social media graphics Collaborate with project managers and other team members to understand project requirements and objectives Conduct research and stay up-to-date on design trends, best practices, and industry standards Produce high-quality designs that align with client brand guidelines and project objectives Present design concepts and revisions to clients and incorporate feedback as needed Prepare final files for print and digital production, ensuring accuracy and adherence to technical specifications Maintain project files and organization in accordance with company standards REPONSIBILITIES If you are a talented Graphic Designer who is passionate about creating engaging and impactful designs, we encourage you to apply for this exciting opportunity. REQUIREMENTS SUBMIT Thanks for applying! FIRST NAME EMAIL PHONE ANY COMMENTS POSITION arrow&v LAST NAME CV URL PORTOFOLIO URL JOIN US
- MAKING YOU LOOK | JP Mediaworks
RESULT I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. BRIEF I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you. WHAT WE DID I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you. CLIENT Vorhang TYPE OF CLIENT Furniture CATEGORY Social Media, Campaign, Print MAKING YOU LOOK THE FLIEGEN EXPERIENCE NEXT MIX I UP WITH HOLA PREVIOUS
- TOM & DANNY | JP Mediaworks
The symbol was built from the inspiration of the Greek God Hermes primarily hand drawn on the iPad using procreate. “Tom & Danny” challenged us to create an emblem that represented two heads that symbolizes their joint venture and applied it by mirroring the symbol. The waves on the background adds even more to the aesthetics of the project. Thick circle borders forms and completes a strong and memorable symbol. PROJECT SUMMARY Here's the new visual identity of "Tom & Danny", an upcoming brand of robust coffee and treats. The basic concepts for creating the visual identity were traditionality, boldness and elegance. The colors chosen refer to both a strong royal blue and white clarity and contrast. CLIENT Tom & Danny TYPE OF CLIENT Restaurant & Cafe CATEGORY Visual Identity TOM & DANNY THE OTHER SIDE NEXT THE GETAWAY PREVIOUS