Pepsi Unveils New Logo and Visual Identity for 125th Anniversary
Pepsi has recently revealed its updated logo and visual identity ahead of its 125th anniversary this autumn. The new logo was designed by PepsiCo's in-house design and innovation team, with the goal of merging the brand's heritage with modern elements. According to Mauro Porcini, PepsiCo's chief design officer, the new logo aims to connect future generations with the brand's heritage by integrating distinctive historical markers of the Pepsi brand with contemporary elements.
The new Pepsi globe and wordmark incorporates elements from the version used between 1987 and 1997, but with a different font, font color, and slimmer border. The updated design is meant to work in various settings and highlight Pepsi's recognizable branding. The company has also added electric blue and black to the classic Pepsi hues to bring contrast, vibrancy, and a contemporary edge.
The new visual system includes a can silhouette and movement and animation, such as the Pepsi pulse, which is described as a "living and breathing design asset." The new logo and visual identity will debut in North America this autumn, followed by a global rollout in 2024.