Decoding “Make It Pop”: A Creative Agency's Guide to Effective Design Feedback
- Joanne Perreau
- Apr 6
- 3 min read
Updated: Apr 13
If you’ve ever worked with a creative agency or designer, chances are you’ve said—or heard—this one iconic line: “Can you just make it pop?”
For us at JPMediaworks, it’s practically part of the job description. While it may sound simple, this phrase is packed with ambiguity and leaves creative teams scratching their heads. In this post, we’re decoding what clients really mean when they say “make it pop,” and how to give effective design feedback that leads to better results.
The Struggle Is Real
(But We Get It)
For agencies like us at JP Mediaworks, it's a classic. A phrase so vague, so full of possibility (and mystery), that it’s basically become an inside joke across creative teams everywhere. It usually comes packaged with other gems like:
“Something with more WOW factor.”
“Make it eye-catching!”
Or our all-time favorite: “We want to attract the eyeballs.”
Phrases like these are often shorthand for something deeper:
Make it more visually engaging
Use bolder colors or contrast
Highlight a specific element
Add more energy or movement
Improve layout hierarchy or focus
Understanding what a client means is one of the many behind-the-scenes jobs a creative agency handles every day. But here’s why clarity in design feedback matters so much.
What "Pop" Actually Means (Usually)
When someone says “make it pop,” they might actually mean:
Use brighter colors
Add movement or visual contrast
Create stronger hierarchy in layout
Highlight a call-to-action
Inject some personality or energy into the design
But without clarity, we’re left guessing—and revisions become a game of design ping-pong.
Why Clear Graphic Design Feedback Matters
Design is not just decoration—it’s communication. Every visual decision impacts how your audience understands and interacts with your brand. That’s why clear design feedback is essential, especially when working with a creative agency.
When we spend time decoding vague comments like “make it pop,” it eats into the time we could be spending on strategic visual design that drives results.
How to Give Better Feedback to Your Creative Agency
We love working with passionate clients who care about their brand—so here’s how to keep that creative magic flowing and get the most out of your graphic design agency partnership. For a more in-depth guide, check out our blog post: A Guide to Giving Efficient Feedback on Designs
—so here’s how to keep that creative magic flowing and get the most out of your graphic design agency partnership:
Be Specific:
Tell us what you want people to feel or do when they see the design.
Give Context:
Share what’s working (or not working) in your current materials.
Trust the Process:
We’re here to make your brand look and feel amazing, not just add glitter.
Work with a Creative Agency That Gets It
At JP Mediaworks, we believe in turning fuzzy ideas into strategic branding solutions that actually connect. We're a boutique creative agency helping small and growing businesses build bold, memorable brands—your creative team, without the agency fluff. Strategic branding solutions that actually connect.
We don’t just “make it pop”—we create visual designs that communicate, convert, and leave an impression.
Whether you need social media graphics, a branding overhaul, or a full creative design strategy, we’ve got you.
Ready to Make Your Brand Stand Out?
A design that wows. A message that lands. And something that doesn’t just “attract the eyeballs” (we had to)—but earns their attention, too.
📩 Visit www.jpmedia.my to start a project with us and experience the difference of working with a creative design agency that gets results.
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