Plan Your Marketing Year. Download Our Free 2026 Guide

Marketing pressure rarely comes from a lack of ideas.More often, it comes from timing.

Most brands don’t struggle because they don’t know what to do. They struggle because decisions are made too late, timelines get compressed, and everything suddenly feels urgent.

We see this every year.

• Campaigns that could have been thoughtful become reactive.

• Budgets are spent faster than planned.

• Creative gets rushed.

• Teams feel stretched.

That’s why we created this.

Plan the Year Ahead

The JPM 2026 Marketing Calendar & Planning Guide

 is designed to help brands step back and look ahead.

It’s not a list of tactics or trends.

It’s a practical guide to understanding:

• When key moments happen throughout the year

• How far ahead different campaigns actually need

• Why planning earlier leads to better outcomes

• Where many brands unknowingly create pressure for themselves

It’s built for business owners, marketing managers, and teams who want clarity, not chaos.

You know the moment.

It’s three weeks before a major sale. Someone asks if the creative is ready. Another person is waiting on copy. Budgets are being “revisited”. And suddenly, everyone is very busy.

Why Planning Early Makes Such a Difference

When you plan early, a few things change:

• You have more room to think, test and refine

• Budgets are allocated more intentionally

• Creative decisions are calmer and more considered

• Execution feels smoother, not rushed

In short, marketing stops feeling like a fire drill.

What You’ll Find Inside the Guide

Inside the guide, you’ll find:

• A marketing calendar with key dates and sales periods

• Monthly planning notes to guide what to focus on before each season

• Practical lead-time guidance so you know how far ahead to plan

• A simple checklist to pressure-test your campaign readiness

• Clear insights into what many brands overlook and why it matters

You’ll also find practical guidance for situations like:

• Realising in October that Christmas creative hasn’t been briefed yet

• Increasing ad spend without checking whether the landing page is ready

• Trying to finalise offers while approvals are still unclear

• Wondering why everything feels rushed, even though the dates were known months ago

  
  

It’s designed to be useful whether you’re planning on your own or working with an agency.

Use It as a Planning Tool,

Not a Rulebook

This guide isn’t about doing everything yourself.

It’s about helping you ask better questions, spot gaps earlier, and make more confident decisions.

And when things get more complex, having a clear plan makes it much easier to get the right support.

Download the 2026 Marketing Calendar & Planning Guide

If you want a calmer, more considered way to plan the year ahead, you can download the guide below. Yes, it's free, and genuinely useful.

(Free. Practical. Designed to help you stay ahead.)