PROJECT SUMMARY
Founded in 1978, Melodies Distributors started as an FMCG trading house specializing in hygienic paper products. Committed to delivering high-quality yet affordable products. In 2022, they introduced Whitex, a premium brand focused on superior quality and performance.
Melodies sought a brand refresh that modernized their identity while maintaining a strong, cohesive presence across all packaging and marketing materials. They wanted to refine their logo, update typography, and create a unified look that aligned with their brand values of quality, consistency, and affordability.
LOCATION
Johor, Malaysia
TYPE OF CLIENT
Consumer Goods / FMCG (Fast-Moving Consumer Goods) Hygienic Paper Products
CATEGORY
Branding, Packaging, Advertising, Social Media
MELODIES DISTRIBUTORS
We developed a cohesive color palette, and updated typography to create a more modern and polished brand identity. Our work included:
-
Packaging design for both Melodies and Whitex bathroom tissue products
-
Social media content to boost brand presence and engagement
-
Printed advertisements for targeted promotions
-
Advertising mural to enhance brand visibility
-
Vehicle wrap design to create mobile brand awareness
The refreshed branding, packaging, and marketing assets enhanced recognition and consistency, strengthening their presence in the FMCG market.
