PROJECT SUMMARY
Founded in 1978, Melodies Distributors started as an FMCG trading house specializing in hygienic paper products. Committed to delivering high-quality yet affordable products. In 2022, they introduced Whitex, a premium brand focused on superior quality and performance.
Melodies sought a brand refresh that modernized their identity while maintaining a strong, cohesive presence across all packaging and marketing materials. They wanted to refine their logo, update typography, and create a unified look that aligned with their brand values of quality, consistency, and affordability.
LOCATION
Johor, Malaysia
TYPE OF CLIENT
Consumer Goods / FMCG (Fast-Moving Consumer Goods) Hygienic Paper Products
CATEGORY
Branding, Packaging, Advertising, Social Media
MELODIES DISTRIBUTORS
We developed a cohesive color palette, and updated typography to create a more modern and polished brand identity. Our work included:
-
Packaging design for both Melodies and Whitex bathroom tissue products
-
Social media content to boost brand presence and engagement
-
Printed advertisements for targeted promotions
-
Advertising mural to enhance brand visibility
-
Vehicle wrap design to create mobile brand awareness
The refreshed branding, packaging, and marketing assets enhanced recognition and consistency, strengthening their presence in the FMCG market.




![[Draft 3] Whitex_Bathroom Tissue Packaging_Mockup_edited.jpg](https://static.wixstatic.com/media/018cb3_2c89a8e4c9354e30a1d99b4d951b30ca~mv2.jpg/v1/crop/x_0,y_3,w_3000,h_2478/fill/w_980,h_809,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BDraft%203%5D%20Whitex_Bathroom%20Tissue%20Packaging_Mockup_edited.jpg)