top of page

PROJECT SUMMARY

Founded in 1978, Melodies Distributors started as an FMCG trading house specializing in hygienic paper products. Committed to delivering high-quality yet affordable products. In 2022, they introduced Whitex, a premium brand focused on superior quality and performance.

 

Melodies sought a brand refresh that modernized their identity while maintaining a strong, cohesive presence across all packaging and marketing materials. They wanted to refine their logo, update typography, and create a unified look that aligned with their brand values of quality, consistency, and affordability.

LOCATION

Johor, Malaysia

TYPE OF CLIENT

Consumer Goods / FMCG (Fast-Moving Consumer Goods) Hygienic Paper Products

CATEGORY

Branding, Packaging, Advertising, Social Media

MELODIES DISTRIBUTORS

We developed a cohesive color palette, and updated typography to create a more modern and polished brand identity. Our work included:

 

  • Packaging design for both Melodies and Whitex bathroom tissue products

  • Social media content to boost brand presence and engagement

  • Printed advertisements for targeted promotions

  • Advertising mural to enhance brand visibility

  • Vehicle wrap design to create mobile brand awareness

 

The refreshed branding, packaging, and marketing assets enhanced recognition and consistency, strengthening their presence in the FMCG market.

Melodies_Social Media Mockup_web.jpg

NEXT

PREVIOUS

Whitex_VW_web.jpg
Whitex Wall Mural Mockup_web_edited.jpg
A5 Flyer_web.jpg
[Draft 3] Whitex_Bathroom Tissue Packaging_Mockup_edited.jpg
bottom of page