PROJECT SUMMARY
Aston Hoist specializes in high-performance lifting and hoisting solutions, emphasizing safety, reliability, and efficiency. Their brand needed a bold and modern identity that reflects their expertise while instilling trust and professionalism in their customers.
Aston Hoist required a complete brand identity refresh, including a logo, color palette, typography, and product catalogue. The goal was to create a bright, high-contrast, and modern look using yellow and black, colors associated with safety and strength, while ensuring a professional and structured presentation of their products.
LOCATION
Johor, Malaysia
TYPE OF CLIENT
Industrial Equipment & Safety Solutions
CATEGORY
Logo Identity, Product Catalogue
ASTON HOIST
We developed a strong visual identity by:
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Designing a modern and clean logo that embodies strength and trust.
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Crafting a bold yellow-and-black color palette to reinforce safety and reliability.
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Selecting Montserrat Bold Italic for headings and Source Sans Pro for body text, ensuring clarity and professionalism.
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Creating a well-structured product catalogue, showcasing Aston Hoist’s full range of lifting solutions with detailed product visuals, specifications, and key benefits.
The final brand identity and product catalogue establish Aston Hoist as a trusted leader in industrial lifting solutions. The bold color contrast and clean typography enhance brand recognition, while the catalogue serves as a comprehensive sales tool, presenting products in a clear, engaging, and informative format.

